Consumer insights on the use of social media or traditional websites when interacting online.
A perfume-enthusiast reflects on his interaction and use of media when following his favourite brands.
Q1: Do you follow any brands on Facebook/Twitter?
Q2: Do you follow brands on their website – how do they interact?
Q3: How do the brands you follow, interact with you?
Q4: How could they improve their interaction?
Q5: How does the interaction affect you as a fan – any benefits?
Q6: Does the interaction make you feel more valuable as a fan?
Q7: Which do you prefer – one-way communication or Facebook interaction?
Q8: Does the communication on Facebook feel honest – or are they just driving you to buy more?