Consumer insights on the use of social media or traditional websites when interacting online.

A perfume-enthusiast reflects on his interaction and use of media when following his favourite brands.

Q1: Do you follow any brands on Facebook/Twitter?

Q2: Do you follow brands on their website – how do they interact?

Q3: How do the brands you follow, interact with you?

Q4: How could they improve their interaction?

Q5: How does the interaction affect you as a fan – any benefits?

Q6: Does the interaction make you feel more valuable as a fan?

Q7: Which do you prefer – one-way communication or Facebook interaction?

Q8: Does the communication on Facebook feel honest – or are they just driving you to buy more?

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