Avid and passionate luxury strategist, looking into the difficulties the luxury goods industry has with taking on the realm of digital and social media.
Conducting oneself in the digital community demands an adapted approach to
Join me in my quest to delve into the strategies of the current luxury brands, through comparative case studies, news commentary and general musings on new developments. Along with references to other helpful sources, your own startegic development should further more be aided. traditional marketing and communications. As it is now considered a “cost of doing business” for any brand, NOT partaking in the sociale media landscape could be detrimental to any future success a brand may wish to enjoy.